Legal · Editorial principles and AI use

Editorial & AI.

BEARTH uses AI openly as a tool — and says where. This page describes, bindingly, how AI is used in producing bearth.io and who carries editorial responsibility.

How AI is used

  • AI may assist research, drafting, translation and production.
  • Every published claim is human-reviewed and approved by Saimen Bearth — no article is published automatically from raw AI output.
  • Sources and dates are shown where relevant to the claim.
  • Video briefings use an openly disclosed AI avatar with a synthetic voice; the disclosure sits directly next to the relevant video, not only in FAQ text.

Editorial responsibility

Editorial responsibility for all content on bearth.io remains with Saimen Bearth, operator of bearth.io (postal address in the imprint).

Corrections

Mistakes happen — and get corrected. Report factual errors to saimen@bearth.io. Justified corrections are applied transparently in the affected content.

Legal framework

These principles implement the transparency expectations of Swiss unfair-competition law and the transparency obligations of Article 50 of the EU AI Act, applicable from August 2, 2026, for AI-generated or -manipulated content: AI avatar videos and synthetic voices are labeled as such.

This is a convenience translation. The German version is authoritative.

Last updated: July 24, 2026