The AI Traffic Collapse Index

The AI Traffic Collapse Index Updated 07/2026

−38%

clicks per search with AI Overview

72%

of searches end without a click

−60%

Google traffic, small publishers

−97%

one major tech site, 22 months

Carnegie Mellon/ISB RCT · Chartbeat · Growtika — Apr 2026 Data: bearth.io/data →